Seven Tips on How to Maximise Value from Branded Swag

Have you ever thought of the psychological effect of corporate gifting on buyer behaviour? For instance, it may surprise you to know that 71% of Gen X’ers are more likely to do business with an advertiser who gave them Promotional Drinkware.

Done right, there is an art to corporate gifting. With our extensive collective experience sourcing and branding marketing collateral for national and international brands, we have compiled a list of useful considerations for mindful brand curators, when selecting promotional material.

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