Lipstick Effect

If like me, you enjoy learning a new turn of phrase, here is a fun one. And no, it’s not what you think (wink wink).

The Lipstick Effect. What is it, and how can it help you as a marketer?

Read more

Plot Twist 2020. What The Market Did.

Plot Twist 2020. What The Market Did.

Given the year that was, the promo industry was bracing for dismal trade, in what is traditionally peak season. Imagine our collective delight and relief, when instead, we experienced a bumper season.

This is what we noticed among our clients, and the industry as a whole. How did you fair, comparatively?

Read more