When life gives you lemon, make lemonade.
In this article, we dig into what there will be less and more of, to help marketers and HR managers make informed decisions when spending on branded merchandise. We’re all minding our pennies now.
We explore how the promo industry needs to adapt. The sector has been hit hard by the global economic fall-out of COVID-19. Alongside those it has traditionally served, including the hospitality, travel and eventing sectors, it is necessary to swiftly pivot and re-invent ourselves, to remain relevant and not only survive, but thrive in the new terrain thrust upon us.
The quicker we are able to understand our clients’ changed needs, and adjust our service / product offering accordingly, the sooner we’ll be able to add value, and recover from the enormous financial impact of the hard lockdown.